Resale Revolution: Alessandro Michele Unlocks The Thinking Behind His Gucci Vault

The latest twist in Alessandro Michele’s conceptual adventures through time and space at Gucci landed at Milan Fashion Week today. Its title is Gucci Vault and the elevator pitch is this: it’s a digital concept store whose offer includes choice vintage pieces from across the 100-year history of the house that are freshly refurbished by Gucci artisans and both customized and curated by Michele himself. That’s alongside exclusive new pieces from a 13-strong global roster of exciting emerging designers. This lucky list is made up of Ahluwalia, Bianca Saunders, Boramy Viguier, Charles de Vilmorin, Collina Strada, Cormio, Gui Rosa, Jordanluca, Rave Review, Rui Zhou, Shanel Campbell, Stefan Cooke, and Yueqi Qi. 

The logic behind Michele’s latest venture seems powerful. The idea of a luxury house offering vintage pre-owned items from its history is creatively mature, sustainably sensitive, and has commercial potential. Gucci is not only making moves to own its resale market, but by customizing the items before reselling them it’s creating a new category of objects that are simultaneously vintage and new. And while other big luxury labels have offered retail support to younger designers in the past—as this Vogue Business take on the Gucci Vault outlined this morning—today’s cross-contamination of non-Gucci new-designer sizzle with vintage Gucci goodness can only benefit both sides. 

Source : https://www.vogue.com/article/gucci-vault-alessandro-michele-interview

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Resale Revolution: Alessandro Michele Unlocks the Thinking Behind His Gucci Vault

Source:Vogue

Resale Revolution: Alessandro Michele Unlocks the Thinking Behind His Gucci Vault

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Source:MSN

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Resale Revolution: Alessandro Michele Unlocks the Thinking Behind His Gucci Vault

Source:Yahoo

Resale Revolution: Alessandro Michele Unlocks the Thinking Behind His Gucci Vault

Resale Revolution: Alessandro Michele Unlocks The Thinking Behind His Gucci Vault

Source:British Vogue

Resale Revolution: Alessandro Michele Unlocks The Thinking Behind His Gucci Vault

Resale Revolution: Alessandro Michele unlocks the thinking behind his Gucci Vault

Source:Vogue

Resale Revolution: Alessandro Michele unlocks the thinking behind his Gucci Vault