OnePlus has been relegated to churning out OPPO and Realme knockoffs

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OnePlus has launched loads of telephones with fascinating designs and distinctive options during the last eight years. The alert slider continues to be a giant {hardware} differentiator for the corporate, and a few of my favourite designs have been OnePlus telephones: the OnePlus 6T in Thunder Purple, the OnePlus 5T Star Wars Version, and the OnePlus 7 Professional.

OnePlus’ give attention to design aesthetics comes from the very prime. Co-founder and CEO Pete Lau typically talks about how design is a key space of focus for OnePlus, and I bear in mind one dialog forward of the OnePlus 6 launch distinctly. 

On the time, OnePlus was launching its first telephone in a purple shade, and Lau stated that he and the design group deliberated over the alternatives for a number of weeks to get the appropriate hue for the machine.

OnePlus 6 red edition

(Picture credit score: Android Central)

Finally, OnePlus went with a purple hue that was $4 costlier than different alternate options (no small change if you’re engaged on razor-thin margins), however the end result was that the Crimson OnePlus 6 regarded completely beautiful. It is this consideration to element over each aspect of the machine that endeared energy customers to the corporate. However sadly, OnePlus is not doing that any longer.


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